LVMH’s watches and jewelry division showed a positive trend by surpassing previous performance with a 3% sales growth in the most recent quarter even though its fashion and leather goods segment experienced a 1% decrease. Strong American consumer demand drives the recovery at LVMH as the company faces moderation in Chinese market growth.
The leaders of Bulgari and Tiffany & Co participated in LVMH Watch Week in New York where they held positive views about market prospects through 2025. During the opening months of the year both Jean-Christophe Babin from Bulgari and Anthony Ledru from Tiffany & Co noticed encouraging performance results which they linked to Americans belonging to the wealthy class returning their confidence after the U.S. elections.
The recent Q4 sales performance of Tiffany showed a significant 9% increase across comparable stores thanks to its new Fifth Avenue flagship store concept and its designer items which included the $19,000 gold chain-link necklace. Louis Vuitton released its new “Tambour Taiko Spin Time” watches which the company believed would solidify its place as a premier collector brand. 
U.S. tariffs jeopardize the future of Swiss watch exports and French luxury items. LVMH brands continue investing in fresh product launches while attracting international customers across their global markets to drive continued growth. The year stands as a snake year which makes Serpenti the iconic Bulgari symbol so this should be our successful year Babin declared.
Due to women’s growing control over luxury market purchasing LVMH stands ready to excel in 2024 and future years.
